Just when muslim women have given up on their traditional attire, seeking diverse modernity in western culture, Emirati fashion mogul Abeer-Al-Suwaidi realized her deep fondness towards traditional abayas could do something so revolutionizing that it would change the face of traditional wear forever.
Almost 10 years ago, a thought sparked in her mind when she realized the global fashion trend has absolutely desolated the traditional abaya as more and more women would express their love for the garment but would not prefer it as their favorite owing to lack of originality and diversity. Taking that very light into account, abaya fashion designer- Abeer-Al-Suwaidi reclaimed the dominance of abaya fashion through carefully sought after collaborations including the exquisite flavors of Middle East with beguiling cross-culture fashion that trends around the world. Breathing a new life to the otherwise dull abayas- this fashion revolution re-incarnated the whole scenario where abayas can now be worn with diversity as an upbeat fashion trend while at the end of the day, ensuring the etiquette and originality of the tradition is kept intact. This is one of the reasons why these elegant abayas conforming to western fashion styles have become so popular in the UAE where the thought of enjoying something ravishing without losing out on the main purpose of the culture was a thought that stunned millions.
How did she do it you ask? A fashion designer this magnificent needs no late night vigils with her pen and paper choking out plans. Abeer-Al-Suwaidi is all about embracing the natural nuances- the elements that make Dubai what it is and this while driving around in her car, the ideas spark as she seeps inspiration from not only the new things emerging in Dubai, but also from the vast blue skies, the serene palm trees, the alluring roads, the raging desert- all in one conjuring up traditional essence with world-wide beauty.
